SOME EXAMPLES OF A.I.


Below are some ways you can use artificial intelligence features to market key information to specific target audiences, based on their unique situation.

Smartphone showing a nutrition website with fresh produce and a green “We’re Open! Call Now” button

CLICK TO CALL

A.I. TRIGGER: Visitor arrives on a mobile device during regular business hours.


A.I. ACTION: Insert a row with a click to call button.


VALUE: Make it possible for visitors to reach you in a single click.

Blue Surf Shop homepage with surfer hero image and map location section

VISIT US

A.I. TRIGGER: Visitor arrives when in a specific geolocation.


A.I. ACTION: Show a map to your closest branch.


VALUE: Guide visitors directly to your shop.

Blue Surf Shop homepage with surfer hero image and map location section
Wooden table setting with “WHEN YOU EAT, ENJOY WITH ALL YOUR HEART” above a lunch menu card

LUNCHTIME MENU

A.I. TRIGGER: Visitor arrives on a mobile device between 11:30am and 2:30pm.


A.I. ACTION: Show lunchtime menu and lunchtime deal.


VALUE:  Promote lunchtime specials to hungry visitors who are nearby.

Newsletter signup pop-up with email field, Sign up button, and close icon on a blue website background

NEWSLETTER SIGNUP

A.I. TRIGGER: Visitor arrives at your site for the second time.


A.I. ACTION: Display a popup with a newsletter sign up.


VALUE: Offer visitors an easy way to stay up-t0-date.

Newsletter signup pop-up with email field, Sign up button, and close icon on a blue website background
Baristro website screenshot with Valentine’s Day reservation promo and callout text below

VALENTINE'S DAY RESERVATION

A.I. TRIGGER: Visitor arrives in the lead up to Valentine's Day.


A.I. ACTION: Show notification bar enabling Valentine's Day reservations and deal.


VALUE: Boost sales with easy online reservations.

Website welcome screen with a cycling video centered on a purple background

WELCOME POPUP

A.I. TRIGGER: Visitor arrives for the first time.


A.I. ACTION: Display a popup with a greeting or video.


VALUE: Entice visitors with a coupon or walkthrough.

Website welcome screen with a cycling video centered on a purple background
Website contact popup with “Let’s Talk” heading and teal call-to-action button over a dimmed homepage background

APPOINTMENT POPUP

A.I. TRIGGER: Visitor arrives when your business is closed.


A.I. ACTION: Replace your phone number with an appointment popup.


VALUE: Enable appointments can be made when your office is closed.

Carpentry website contact form with “We’re open, leave us a message” over a workshop background

OFF-HOURS DETAILS

A.I. TRIGGER: Visitor arrives when your business is closed.


A.I. ACTION: Replace your phone number with a contact form.


VALUE: Ensure every visitor can reach you.

Carpentry website contact form with “We’re open, leave us a message” over a workshop background
Laptop displaying a summer sale ad with a woman and text “Special Sale 30% OFF All item”

SPECIAL PROMOTION

A.I. TRIGGER: Visitor clicks on a unique link from a campaign URL.


A.I. ACTION: Display a special sale popup that directly relates to the campaign.


VALUE: Improve your campaign with a customised message.